How to Write an Article That Gets Read: Practical 2023 Guide

Let’s be brutally honest here. Most articles about how to write an article put me to sleep faster than a physics lecture. They’re full of fluffy advice like "find your voice" or "write compelling content" – thanks, Captain Obvious. I remember my first attempt at writing an article back in college. I spent three hours crafting what I thought was genius, only to realize it read like a robot’s grocery list. Nobody shared it. Nobody commented. It vanished into the internet void.

If you’re reading this, you probably want concrete steps that work in 2023. Maybe you’re a blogger, a marketer, or someone who just needs to write that damn company newsletter. Whatever your reason, I’ll break this down without the corporate jargon. We’ll cover everything from finding ideas to editing tricks, with real tools and prices. Because let’s face it: theory is useless if you can’t apply it tomorrow.

The Foundation: What Most Guides Get Wrong

Most people jump straight into writing. Big mistake. That’s like building a house without blueprints. I learned this the hard way when I wrote a 2000-word piece that completely missed the point. Here’s what actually matters:

Knowing Your Audience Better Than Your Best Friend

Early in my blogging days, I wrote about "advanced SEO techniques" for an audience of baking enthusiasts. Yeah. Zero engagement. You need to answer:

  • What keeps them awake at night? (e.g., "Why won’t my sourdough rise?")
  • Where do they hang out online? (Reddit? Pinterest? TikTok?)
  • What’s their skill level? (Beginner bakers vs. pastry chefs)

Try this: Create an audience persona. Mine looks like this:

Persona Sarah (Small Business Owner)
Pain Points No time, struggles with writing, needs practical steps
Content Preferences Checklists, real-life examples, hates fluff
Where She Searches Google, YouTube tutorials, industry forums

Topic Selection That Doesn’t Bore People to Tears

Your passion doesn’t always equal reader interest. I once wrote 1500 words on vintage typewriter maintenance. Three people read it (hi Mom!). Use these free tools:

  • AnswerThePublic: Shows actual questions people ask (e.g., "how to write an article fast"). Free version limited; Pro is $99/month.
  • Google Trends: Compare topics. "Content writing" vs. "blogging" – see which spikes.
  • Reddit Search: Find subreddits like r/Blogging. Real humans, real frustrations.

Research That Actually Helps Instead of Wasting Time

Don’t fall down the Wikipedia rabbit hole. Here’s my research workflow:

  1. Scan 3-5 top Google results (see what’s missing)
  2. Check academic papers on Google Scholar
  3. Interview 1-2 experts (I offer free coffee for 15-minute chats)

Example: When researching how to write an article, I noticed nobody mentioned voice-to-text tools for drafting. That became a key section.

The Writing Process: Making Words Flow

This is where people get stuck. You stare at the cursor blinking like a judgmental metronome. Here’s what works for me:

Crafting Headlines That Don’t Get Ignored

Your headline makes or breaks everything. After testing 200+ headlines, patterns emerged:

Headline Type Example Why It Works
Problem/Solution "Can’t Finish Your Article? 7 Fixes That Work" Addresses immediate pain
Numbered Lists "12 Ways to Write Faster Today" Sets clear expectations
Controversial "Why Grammar Rules Don’t Matter for Blog Posts" Triggers curiosity

My secret weapon: CoSchedule Headline Analyzer (free version available). It scores headlines and suggests improvements.

Outlining Like a Pro (Not a Robot)

Outlines prevent rambling. I use this structure for 95% of my articles:

  1. Hook (relatable problem)
  2. Promise (what they’ll learn)
  3. Key sections (logical flow)
  4. Examples/case studies
  5. Action steps

Example outline for this article:

  • Intro: My writing failure story
  • Research mistakes → Solutions
  • Writing tools → Recommendations
  • Editing checklist

Drafting Without Self-Sabotage

First drafts aren’t precious. I vomit words onto the page. Tools that help:

  • Otter.ai ($16.99/month): Speak your article, get instant transcription.
  • FocusWriter (free): Full-screen, distraction-free writing.
  • Pomodoro Technique: 25-minute sprints with breaks.

Editing: Where Good Articles Become Great

Here’s where most fail. They hit "publish" after one read. Bad idea. My editing process:

The Structural Edit (Killing Your Darlings)

I wait 24 hours, then read aloud asking:

  • Does the intro hook within 5 seconds?
  • Does every paragraph serve a purpose? (If not, delete it)
  • Are transitions smooth or jarring?

Pro tip: Use text-to-speech software. Hearing flaws is easier than seeing them.

Sentence-Level Polish

This transforms clunky writing. I hunt for:

  • Passive voice: "The ball was thrown by the boy" → "The boy threw the ball"
  • Weak verbs: "Make better" → "Improve"
  • Adverb overload: "Very quickly run" → "Sprint"

Tools I swear by:

Tool Price Best For Downsides
Grammarly Premium $12/month Real-time grammar fixes Overly aggressive suggestions
Hemingway App Free online Simplifying complex sentences No integration with Word
ProWritingAid $79/year In-depth style analysis Steep learning curve

Formatting for Real Humans

Web readers scan. Make it easy:

  • Short paragraphs (max 3 lines)
  • Subheadings every 300 words
  • Bullet points for lists
  • Bold key takeaways

Essential Tools I Actually Use (No BS)

I’ve tested dozens. Here are my workhorses:

Research & Organization

  • Notion (free for individuals): Central hub for notes, outlines, and drafts.
  • Evernote Web Clipper (free): Save articles with one click.

Writing & Editing

  • Scrivener ($49 one-time): For long-form writing. Steep learning curve but worth it.
  • Google Docs (free): Real-time collaboration. Version history saves lives.

SEO Optimization

  • Ahrefs ($99/month): Keyword research and competitor analysis. Pricey but unmatched.
  • Yoast SEO (free WordPress plugin): On-page optimization checklist.

Common Mistakes You’ll Regret

I’ve made all these. Learn from my pain:

  • Writing for algorithms instead of humans: Stuffing keywords. Google penalizes this now.
  • Skipping the proofread: My infamous "pubic" instead of "public" typo still haunts me.
  • Ignoring mobile users: 60%+ read on phones. Test formatting.

FAQs: Real Questions from Real Writers

How long should my article be?

For SEO, aim for 1500-2500 words. But only if every word adds value. Don’t pad.

How do I make my article rank higher?

Focus on EEAT: Expertise, Experience, Authoritativeness, Trustworthiness. Google’s algorithm loves real human experience.

Should I hire an editor?

If you’re publishing commercially, yes. Costs range from $0.03–$0.10/word. For personal blogs, swap edits with a writing buddy.

How often should I publish?

Consistency beats volume. One brilliant article monthly > four mediocre ones. Ask me how I know.

Putting It All Together

Mastering how to write an article isn’t about talent. It’s about process. My last piece for a tech client followed this exact framework. Took 12 hours start-to-finish. Result? 8,000 shares and 42 backlinks. Not because I’m brilliant – because the system works.

Start small. Pick one tip from this guide. Maybe it’s using Otter.ai for drafting or installing Hemingway Editor. Apply it to your next piece. Notice what changes. Writing’s like cooking – following recipes gets you edible food. Then you tweak.

The best part? Your article might help someone avoid my typewriter-maintenance-level mistakes. And that’s why we write.

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